OUR AMBASSADORS
From gravel to tri to road, our Ambassadors are a group of athletes that inspire us every day and embody all the best parts of what it means to ride a bicycle.
As a gravel and cyclocross athlete, Caroline's love of racing stems from her love of adventure and community. In 2019, she won 3 UCI Cyclocross races and finished top 10 in the US. She loves sharing her passion for cycling with today's youth and has worked extensively with NICA High School teams to get more girls on bikes.
Frederik has been riding Cervelo since 2008. He won the Ironman World Championship in 2013 and 5 Ironman Nice titles in his career. He’s jumped to the other side of things practicing ‘active listening’ as a Triathlon Coach and Assistant Physical Training Instructor.
In the course of her career, Lisa has won 11 IRONMAN races, 11 IRONMAN 70.3 races, several top 5 finishes at the IRONMAN World Championships, represented Canada on multiple National Teams and at the Pan American Games and was ranked top 5 in the world.
Marcus Robinson, aka Big Ring–the nickname given to him by cycling royalty, Davis Phinney–is a lifelong cyclist who continues to smile each time he gets on his bike. Living in Colorado, he's got access to some of the most beautiful gravel and roads in the country. His competitive spirit has not dimmed but with gravel he's found his happy place. In his downtime post Covid, he co-founded Ride for Racial Justice–a non-profit dedicated to building out the BIPOC community in cycling with a simple mindset: BIKES EQUAL FREEDOM. And when he is tired he retreats to his second love being a BBQ Pitmaster.
Matthias is TT World Champion Paracycling and Olympic bronze medallist in Tokyo 2020. With his story he is an inspiration and empowers to get into the saddle even when it is a challenge.
Matt Lieto took the long road to be at the top of the gravel scene, losing 85 lbs in his 20’s, then racing triathlon professionally in his 30’s, and now pushing around the youngsters in his…well, never mind. Matt’s joy for exploration has had him riding gravel for decades, and now he uses that experience, and his old man strength to find new challenges to keep things spicy.
Max is our Ultracycling expert. Coming originally from road racing you can find Max now in the front pack of popular races alike Transcontintal, Silk Road and Atlas Mountainrace. The more climbs the better for Max.
MAX RIESE
Max is our Ultracycling expert. Coming originally from road racing you can find Max now in the front pack of popular races alike Transcontintal, Silk Road and Atlas Mountainrace. The more climbs the better for Max.
Pays: Austria
Réseaux sociaux: @kleinerriese
Caroline Dezendorf
As a gravel and cyclocross athlete, Caroline's love of racing stems from her love of adventure and community. In 2019, she won 3 UCI Cyclocross races and finished top 10 in the US. She loves sharing her passion for cycling with today's youth and has worked extensively with NICA High School teams to get more girls on bikes.
Pays: United States
Réseaux sociaux: @caroline_dezie
Fred Van Lierde
Frederik has been riding Cervelo since 2008. He won the Ironman World Championship in 2013 and 5 Ironman Nice titles in his career. He’s jumped to the other side of things practicing ‘active listening’ as a Triathlon Coach and Assistant Physical Training Instructor.
Pays: Belgium
Réseaux sociaux: @frevanlierde
LISA BENTLEY
In the course of her career, Lisa has won 11 IRONMAN races, 11 IRONMAN 70.3 races, several top 5 finishes at the IRONMAN World Championships, represented Canada on multiple National Teams and at the Pan American Games and was ranked top 5 in the world.
Pays: Canada
Réseaux sociaux: @lisa_bentley123
MARCUS ROBINSON
Marcus Robinson, aka Big Ring–the nickname given to him by cycling royalty, Davis Phinney–is a lifelong cyclist who continues to smile each time he gets on his bike. Living in Colorado, he's got access to some of the most beautiful gravel and roads in the country. His competitive spirit has not dimmed but with gravel he's found his happy place. In his downtime post Covid, he co-founded Ride for Racial Justice–a non-profit dedicated to building out the BIPOC community in cycling with a simple mindset: BIKES EQUAL FREEDOM. And when he is tired he retreats to his second love being a BBQ Pitmaster.
Pays: United States
Réseaux sociaux: @rideforracialjustice
MATTHIAS SCHINDLER
Matthias is TT World Champion Paracycling and Olympic bronze medallist in Tokyo 2020. With his story he is an inspiration and empowers to get into the saddle even when it is a challenge.
Pays: Germany
Réseaux sociaux: @matthias_schindler_official
MATT LIETO
Matt Lieto took the long road to be at the top of the gravel scene, losing 85 lbs in his 20’s, then racing triathlon professionally in his 30’s, and now pushing around the youngsters in his…well, never mind. Matt’s joy for exploration has had him riding gravel for decades, and now he uses that experience, and his old man strength to find new challenges to keep things spicy.
Pays: United States
Réseaux sociaux: @mattlieto
MAX RIESE
Max is our Ultracycling expert. Coming originally from road racing you can find Max now in the front pack of popular races alike Transcontintal, Silk Road and Atlas Mountainrace. The more climbs the better for Max.
Pays: Austria
Réseaux sociaux: @kleinerriese
Caroline Dezendorf
As a gravel and cyclocross athlete, Caroline's love of racing stems from her love of adventure and community. In 2019, she won 3 UCI Cyclocross races and finished top 10 in the US. She loves sharing her passion for cycling with today's youth and has worked extensively with NICA High School teams to get more girls on bikes.
Pays: United States
Réseaux sociaux: @caroline_dezie