Social Responsibility

We know the freedom that bicycles offer and their power to change lives. We take that responsibility seriously. It's why we choose to partner with companies and initiatives which share our vision for a sustainable and healthy future.

Wounded Warriors Canada

Changing the lives of ill and injured Veterans, First Responders and their families.
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Since 2012, Cervélo Cycles has supported Wounded Warriors Canada in its mission to honour and support ill and injured Armed Forces members, veterans, first responders and their families. Cervélo became the presenting sponsor of WWC's Battlefield Bike Ride in 2015, and has bolstered the annual fundraising tour with volunteers and bicycle donations. After each ride brand-new Cervélo road bikes are auctioned off, adding to the more than $2 million raised so far by cyclists, donors and sponsors. The 2018 Battlefield Bike Ride, from June 8 to 16, will begin on the 100th anniversary of the end World War I in the very place that sparked the “war to end all wars” — on the streets of Sarajevo.

Cervélo is also actively supporting Wounded Warriors Canada’s #INTHISTOGETHER initiative. As a company, we understand that when injuries are sustained by our veterans and first responders, it doesn’t matter where, when or how they occurred. What matters is that the individuals and their family members know that we, as a country and community, are in this together – working to ensure they receive the help they so rightly deserve.

Going Green

Cervélo's employee's are committed to promoting an eco-friendly and active lifestyle.

Cycling to work

Our responsibility to our community begins at our offices. As you might expect, cycling to work has always been encouraged, and our offices are equipped with indoor bicycle storage, shower facilities and a gym with lockers. This encourages fitness, reduces carbon emissions, and promotes the sport and lifestyle of cycling.

Our head offices

We’ve integrated several innovative and environmentally-friendly technologies, with Bullfrog Power, Canada’s 100% green energy provider, powering Cervélo’s head office in Toronto. We recycle our paper, glass, plastic and aluminium waste whenever possible, and make sure we only buy paper supplies made from recycled materials. At the same time, we are always looking out for more opportunities to reduce paper usage, for example, by providing electronic pay stubs to our employees.