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Team Tenacity

DiData shows fighting spirit at the Tour

If there was a Tour de France classification for overcoming adversity, Team Dimension Data would certainly have claimed it in 2017.

Heading into the 104th Grande Boucle, DiData’s eight-man squad was focused on leading out Mark Cavendish on his custom Cervélo S5. The goal: Win even more stages than the five the team claimed in 2016. But even after Cav's devastating Stage 4 crash and subsequent withdrawal, DiData showed great grit by continuing to push for victory.

After several courageous performances by the likes of Steve Cummings and Serge Pauwels — who finished 19th in the GC and 10th in the KOM — as well as two second-place photo finishes for Edvald Boasson Hagen, the latter finally secured a win by outsmarting and overpowering his rivals on Stage 19. Another third-place showing by the Boss on the final stage lifted DiData’s overall total to six podiums and 10 Top-10 finishes...and all without its star sprinter!

“It was great to make it to Paris with this incredible team,” Boasson Hagen said after claiming third place in the overall Points classification. “Everybody, riders and staff, gave their all for me right up until the very last metres of this amazing three-week race. We lost Cav early in the race, but we got together as a team and showed that we ride for a cause. I think that made our stage win much more special.”

This impressive tenacity bodes very well for the rest of the World Tour season (and beyond), as well as for the continuing partnership between DiData and Cervélo to develop better bikes and ride for a higher purpose by supporting the Qhubeka charity.