Aero Road

Triathlon & Time Trial

Endurance Road


Classic Road

Few triathlon transformations are as compelling as Sarah’s. In 2009, the American racer known as “Little Red” was an investment banker with a smoking habit. Seven years later, she won Ironman 70.3 New Orleans for the third time, and finished seventh at the 2016 Ironman World Championship for the second year in a row.


By her sophomore year in high school Sarah had won the Maine State Cross Country title, placed eighth at the National Cross Country Championships, and headed to a Vermont ski academy to race against the world’s best. In college she was captain of the cross-country team and a Division I ski racer.

In late 2009 Sarah competed in her first triathlon on a bet from a friend, and fell in love with the sport. Over the next the two years she made the journey from newbie triathlete to amateur champion, finishing as the top American amateur at the 2011 Ironman World Championships. In 2012 she turned pro, won her first Ironman 70.3 New Orleans title, and became a threat in every race she enters. Between racing and training, Sarah also found time to help develop the Cervélo P5X; for more on her involvement in the creation of the ultimate triathlon bike, click here.


Sarah recently started a website called The Habit Project.  It explores her journey from being a two-pack-a-day smoker and over-worked corporate executive lacking life balance to a pro triathlete. The goal is to motivate and inspire others to work towards making small, positive habit changes in order to generate better health, happiness and balance in their lives. Sarah also supports i-tri,  a community-based intervention program that teaches at-risk adolescent girls self-respect, personal empowerment, positive body image and healthy lifestyles through the sport of triathlon.

Beyond the hard training days and choosing the best equipment, Sarah has learned over the years what it takes to perform at her personal best. These short videos detail her personal development as an elite professional athlete on the road to Kona 2017.

Sarah Piampiano