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Social Responsibility

Cervélo is a dynamic, entrepreneurial company that is sensitive to social, ethical and environmental issues.

Qhubeka

Why do Team Dimension Data for Qhubeka riders display the “five-finger salute” after UCI World Tour victories? The gesture symbolizes the Qhubeka charity’s 2016 goal of putting 5,000 African children on bicycles through its #BicyclesChangeLives campaign, which exceeded that goal in 2015. Qhubeka, which means “to carry on,” “to progress” or “to move forward” in the Nguni language, is the South African branch of World Bicycle Relief, a global non-profit organization dedicated to advancing education, health and economic opportunities by providing simple, sustainable transportation. Since being founded in 2005, it has delivered more than 275,000 specially designed, locally assembled bicycles to people in need. A bicycle mechanic is also trained for every community that receives 500-plus bicycles, creating new employment opportunities.

Cervelo is committed to supporting #BicyclesChangeLives as the bike brand sponsoring the first and only Africa-based team in the UCI World Tour. For instance, when it unveiled its 2015 Tour de France squad and equipment at Amsterdam's Rijksmuseum, a limited number of the customized Cervélo S5 racing bikes were made available to the public, with each sale triggering the donation of a sturdy "Buffalo Bike" to the #BicyclesChangeLives campaign.

Cycling has traditionally been out of reach for many schoolchildren in Team DiData’s home country. Three-quarters of the 16 million kids in South Africa walk to class, and in rural areas more than two million walk at least an hour each way. The time and effort involved is a big part of the reason why only 55 per cent of students who enroll in Grade 1 graduate from secondary school.

That’s where the Buffalo Bikes come in: They increase carrying capacity by five times and quadruple both speed and range. In other words, for every 16km travelled, a bicycle saves three hours of valuable time.

Wounded Warriors Canada

In May of 2012, 22 Canadian soldiers on Cervélo S2 bikes took part in the Big Battlefield Bike Ride, a six-day, 550-kilometre journey through France and Belgium organized by Britain’s Help for Heroes campaign. The ride’s goal was to increase awareness of mental health issues affecting members of the military and their families. The Canadian riders, who were supported by the Wounded Warriors Canada non-profit organization and joined by Cervélo territory manager Glenn Innes, helped raise funds for the treatment of other Canadian Forces members, as well as for their own recovery therapies from operational stress injuries.

Fast-forward to 2017, and Wounded Warriors Canada’s participation in the ride, along with Cervélo’s support of it, has evolved and expanded dramatically. Cervélo has been the presenting sponsor since 2015, and has bolstered the independent event with volunteers and bicycle donations. After each ride the Cervélo road bikes are auctioned off, adding to the more than $1.5 million raised so far by cyclists, donors and sponsors.

The 2017 “Vimy 100” Battlefield Bike Ride, from June 9 to 17, will explore World War I battlefields as it marks the centennial of one of Canada’s most important military victories.

Going Green

Cycling to work

Our responsibility to our community begins at our offices. As you might expect, cycling to work has always been encouraged, and our offices are equipped with indoor bicycle storage, shower facilities and a gym with lockers. This encourages fitness, reduces carbon emissions, and promotes the sport and lifestyle of cycling.

Carbon fiber recycling

Until recently, carbon fibre has been difficult and expensive to recycle. Unlike metals such as aluminium, carbon fibre can’t be melted, as it needs to be separated from other composite materials first. That’s why we’re working with a partner who recycles our scrap carbon products. The company is committed to recycling carbon frames in an environmentally safe and responsible manner, and to either reuse or recycle all corrugated packaging and pallets.

We also repair and refurbish our frames for donation purposes.

Our head offices

We’ve integrated several innovative and environmentally-friendly technologies, with Bullfrog Power, Canada’s 100% green energy provider, powering Cervélo’s head office in Toronto. We recycle our paper, glass, plastic and aluminium waste whenever possible, and make sure we only buy paper supplies made from recycled materials. At the same time, we are always looking out for more opportunities to reduce paper usage, for example, by providing electronic pay stubs to our employees.