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Le Tour inspires us all

The first week of the 104th Tour de France has been packed with drama, tragedy and inspiration. And no squad is responding more courageously than Team Dimension Data.

THE BOSS COMES INCREDIBLY CLOSE

Team Dimension Data’s Edvald Boasson Hagen could not have come closer to winning Stage 7. As a TV announcer said: “Marcel Kittel just won by the width of his tire tread — and he’s using slicks!”

The photo finish determined that a miniscule 0.0003 seconds separated EBH and Kittel. Crazy!

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Now you can have the Boss’s bike

EBH and the rest of DiData are riding an exclusive Team Dimension Data Edition of the award-winning Cervélo S5, which joins red- and yellow-accented models unveiled in November and February. The new green-accented S5 features identical specs to those being used at the 104th Tour.

LEARN MORE ABOUT THE DIDATA S5

GLORY AND TRAGEDY FOR CAV

Mark Cavendish was raring to chase history — the record for TdF stage wins — after being sidelined for months with the Epstein-Barr Virus. Indeed, after sprinting to fourth place on Stage 2, the Manx Missile looked ready to take on the world on his new custom S5 aero road bike, which uses a prototype material to reduce the weight of its eye-catching graphics package.

READ MORE ABOUT CAV’S CUSTOM S5

But in less than 48 hours, everything changed: Cavendish fractured his shoulder after being forced into the wall during a chaotic sprint to the line, and was forced to withdraw. “I’m obviously massively disappointed to get this news about the fracture,” he said. “I wish the best of luck to my teammates for the rest of the race. Now, I’m looking forward to watching the race on TV, seeing the team fly the flag high, and raise awareness for Qhubeka.”

LEARN MORE ABOUT DIDATA’S #DOYOURPART CAMPAIGN

THE BATTLE RAGES ON

After several impressive performances, Boasson Hagen is currently sixth in the Points standings, while Serge Pauwels is 32nd in the GC and 17th in the KOM. Pauwels put in attack after attack on Stage 8, and was in the mix for the win until the very end. “I wanted to be in the break, hoping to take the Yellow Jersey as I thought Team Sky would let the breakaway go,” he explained. “However, with such a big group of 50 riders, we never really got a big advantage. I kept going, hoping that at one point they would stop chasing behind. I had tried so hard and for so long that it would be stupid just to give up. At the end, I got the same time as if I had stayed with the favorites, but I still prefer my way of racing. One day it will pay off.”

Plus, the new R Series is ready to rock

After proving itself at the Giro d’Italia, the ultimate Grand Tour weapon, the new Cervélo R5, is in DiData’s TdF arsenal. “The R5 is definitely an amazing bike,” said Jacques Janse van Rensburg. “It still has a lot of the same characteristics of the S5: Stiff in the front, but it’s a more comfortable ride that still pushes hard into the corners and is lighter on the uphills.”

LEARN MORE HERE