Aero Road


Triathlon & Time Trial


Endurance Road


Track


Classic Road


At Cervélo, remembering also means riding

Long-standing sponsorship of the Battlefield Bike Ride supports services and programs for ill and injured Canadian Forces members, veterans, first responders and their families.

Long-standing sponsorship of the Battlefield Bike Ride supports services and programs for ill and injured Canadian Forces members, veterans, first responders and their families.

In just five years, the Wounded Warriors Canada fundraiser has gone from a tag-along ride to an independent event drawing hundreds of participants and raising hundreds of thousands of dollars. And Cervélo has been there for every pedal stroke.

In May of 2012, Cervélo territory manager Glen Innes joined 22 Canadian soldiers on S2 road bikes for a six-day journey through France and Belgium organized by Britain’s Help for Heroes. The goal was to increase awareness of mental health issues affecting members of the military and their families.

It wasn’t easy guiding many first-time endurance riders across Europe, Glen recalls, but by the time the group arrived at Vimy Ridge it had united into a true peloton. “I don’t know if it was the pride of the day at Vimy, or if they had really figured it out,” Glen says of their arrival at the iconic memorial. “But it was my proudest day as a Canadian. It was an absolutely surreal moment I will never forget.”

Fast-forward five years, and Cervélo’s support of Wounded Warriors Canada’s independent Battlefield Bike Ride has evolved and expanded dramatically.

As the presenting sponsor of the eight-day “Italian Campaign,” which in June rolled 600km from the historic city of Ravenna to the hilltop Monte Cassino abbey, Cervélo donated bikes for serving and retired members of the Canadian Forces and the first-responders community.

A year after serving as ride director for the 2015 BBR, Glen was at it again. “The Italian ride was a little different, as we saw a lot more of the war from both sides,” he recalls. “It was very special finishing up the ride with a 9km climb to the top of Monte Cassino,” which was destroyed during World War II.

As in previous years bikes were auctioned off after the ride, adding to the more than $1.1 million raised so far by cyclists, donors and sponsors. These funds go to services and programs that support ill and injured Canadian Forces members, veterans, first responders and their families.

Glen is already looking forward to the 2017 “Vimy 100” Battlefield Bike Ride, which will explore World War I battlefields as it marks the centennial of one of Canada’s most important military victories.

What keeps him coming back? “You help where you can. When you see a need so vividly for yourself, you want to be part of solution.”