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| Cervélo: Cervélo Ironman Athlete Raising Funds for Haiti |
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04-Feb-2010: Gord Pauls of Hamilton, Ontario is an Ironman athlete and Cervélo customer who will be undertaking a truly remarkable feat in an effort to raise money for the people of Haiti. Pauls has been an advocate for Haiti for many years, organizing charitable initiatives through his store, The Runner’s Den, to support initiatives to bring improved nutrition and education to the children of Haiti. This year, the need in Haiti is far greater, and Pauls has challenged himself to raise $250,000 by completing 3 Ironman distance challenges on 3 consecutive days. On Friday, August 27 and Saturday, August 28, Pauls will complete a 3.8 km swim, a 180 km bike, and 42.2 km run (2.4 miles, 112 miles and 26.2 miles, respectively). He will follow those up by competing in Ironman Canada on Sunday, August 29.
We wish Gord all the best in his training and fundraising, and look forward to reporting on his successful completion of the challenge. For more information on Gord Pauls, the triple Ironman, and his fundraising, please visit www.gordpauls.com. |
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| Cervélo: Cervélo Cycles Inc. and Vroomen White Design win Zurich’s Canadian Manufacturer of the Year Award |
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| From left to right: Martin Lynch, Zurich Canada, National Director, Manufacturing, Zurich Middle Markets, Ted Orfan, General Manager Vroomen.White.Design, The Hon. Tony Clement, Minister of Industry, Jayson Myers, CME President & CEO |   |
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02-Feb-2010: Leading-edge technology and innovative leadership has earned Toronto's Vroomen.White.Design the title of Canadian Manufacturer of the Year.
The Ontario-based company is a global leader in designing, engineering and manufacturing carbon fibre bicycle frames - the most aerodynamic bikes in the industry. Whether it is the Tour de France, the Ironman Championship at Kona or simply people who enjoy their weekend ride, the Cervélo cycle has set the benchmark of innovation in the industry.
And leading the pack is what its customers have come to expect and why Vroomen.White.Design was honoured with Zurich's Manufacturer of the Year award at Canadian Manufacturers & Exporters' annual Canadian Innovation Awards February 2, at the Chateau Laurier Hotel in Ottawa.
"The winners of the Canadian Innovation Awards are models of excellence for others to emulate," says Jeff Brownlee, CME's VP public affairs. "We live in a competitive world, but nothing gives Canadians a greater sense of pride when we take on the world and win."
Minister of Industry Tony Clement presented the six awards at CME's Innovation Awards luncheon, an element of Canada's leading trade and industry association's Roadmap to Recovery Summit.
Winners are as follows:
Vroomen.White.Design, Toronto, ON - Zurich's Canadian Innovation Award for Manufacturer of the Year
Iceculture Inc., Hensall, ON - EDC's Canadian Innovation Award for Global Business of the Year
Abbyshot Clothiers Ltd., Mount Pearl, NL - BDC's Canadian Innovation Award SME Innovator of the Year
Christie Digital Systems Canada, Inc., Kitchener, ON- NRC/IRAP's Canadian Innovation Award for New Technology
Megleen Inc. a.k.a. Tim Hortons, Scarborough, ON - Business Takes Action's Canadian Innovation Award for Innovator of the Year
Standard Aero Limited, Winnipeg, MB - CAHRD's Canadian Innovation Award for Aboriginal Inclusion
About Canadian Manufacturers & Exporters
Canadian Manufacturers & Exporters (CME) is Canada's leading trade and industry association and the voice of manufacturing and global business in Canada.
The association directly represents more than 10,000 leading companies nationwide. More than 85% of CME's members are small and medium-sized enterprises. As Canada's leading business network, CME, through various initiatives including the establishment of the Canadian Manufacturing Coalition, touches more than 100,000 companies from coast to coast, engaged in manufacturing, global business and service-related industries.
CME's membership network accounts for an estimated 82% of total manufacturing production and 90% of Canada's exports.
From Canadian Manufacturers and Exporters
Article from Toronto Star |
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| Cervélo: 2009 Reader Poll: Cervélo top-dog in team bike tally |
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06-Jan-2010: "Cervélo TestTeam's slick machines top poll for fifth year running.
Cervélo has again taken the prize for 'Best Team Bike' in the 2009 Cyclingnews Reader Poll. The company has won the category for an unprecedented fifth straight year, and yet again with a bike that prioritizes aerodynamics over low weight, the Cervélo TestTeam S3.
If the S3 looks familiar, it should: it's a direct descendent of the SLC-SL (last year's 'Best Team Bike' winner) and aside from more cleanly concealed cable routing, uses a virtually identical front triangle. Major changes come out back, though, as Cervélo aimed to temper the SLC-SL's somewhat rough ride by infusing some of the design traits of the lighter and more comfortable R3-SL.
The SLC-SL's already-bulbous chain stays grew substantially as a result but the seat stays got far smaller, thus preserving bottom-end stiffness but gaining rear-end comfort that even managed to convert long-time R3-SL holdout Carlos Sastre – at least for a while.
Frame weight changed only negligibly, too, and the new frame even retains the old model's good looks."
Courtesy of CyclingNews.com |
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| Cervélo: Jo Lawn Wins Whangamata Triathlon |
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05-Jan-2010: Ironman triathlete Jo Lawn took Cervélo’s first triathlon win of 2010 at the Whangamata Tri in New Zealand on January 3. Lawn decided to race as part of her training for the upcoming Port of Tauranga Half Ironman.
“I just went as hard as I possibly could today. I guess being an Ironman I knew I would have the endurance but certainly wasn’t sure about the speed against some of the younger girls, they are just fantastic.
“Once off the bike this run is so tough running on the sand, you have to be strong so that maybe suited me today. To be honest though training hasn’t been great for the past month with mum in hospital I’ve just had to be very positive and take each day as it comes.”
Congratulations on your first win of the season, Jo. We look forward to many more!
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| Cervélo: Tereza Macel: Triathlete of the Year |
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| 05-Jan-2010: Teamtbb member and long-time Cervélo athlete Tereza Macel has been named Triathlete of the Year for 2009 by Triathlon Magazine Canada for her spectacular wins at Ironman Lake Placid and Ironman Canada, and an impressive performance at this year’s Kona race. Read more here. |
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| Cervélo: Joop Alberda new Managing Director at Cervélo TestTeam as of January 1, 2010 |
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27-Nov-2009: Cervélo is pleased to announce that Joop Alberda of the Netherlands will be appointed the new Managing Director of Cervélo TestTeam, effective January 1, 2010.
"We're very excited that Joop will join the team," said Gerard Vroomen, co-founder of Cervélo. "The TestTeam has had a very successful first season, with both the men's and women's team exceeding our expectations by far. This applies not only to the racing, but also to their efforts in product development, fan access and hospitality, the TestTeam's other goals. From the start, our mission was to turn the TestTeam into a "best practices" project and learn from other sports as well, and Joop will bring a lot of experience in that regard. Having introduced innovations to many different sports as a coach and manager, and understanding that all of our goals are equally important, Joop will be able to bring ongoing innovation and success in all these areas, and we look forward to building the right structure to accomplish this with him."
Alberda, who in his youth actively participated in soccer, volleyball and gymnastics, is one of the most renowned sports managers in the Netherlands and is well-regarded worldwide. The Frisian's unique, motivational coaching skills were the impetus behind the Dutch men's volleyball team's gold medal at the 1996 Olympics in Atlanta, an event that so galvanized the country that the Dutch consider it the top sports event of the previous century.
Following that success, Alberda accepted the call of the Dutch National Olympic Committee in 1997 and worked as technical director for the national organization until 2004. Under his leadership the Netherlands won a record 25 medals at the Sydney Olympics in 2000. He continued his work as a general manager for the Russian national soccer team, supporting them in their qualification for the European Championships in 2008, where they reached the semi-finals. Currently Alberda is chairman of NLcoach, the organization for coaches in the Netherlands, and board member of &Samhoud.
"I am honored to have the opportunity to enter the world of cycling, one of the world's major sports," said Alberda. "I am inspired by the values of the team, the high potential of the riders and the incredible technological aspects of the products made by Cervélo and the TestTeam's technology partners." |
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| Cervélo: UK’s Cycling Plus Features the P3 |
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| 13-Nov-2009: December’s issue of Cycling Plus features the P3 of Cycling Plus reviewer Robin Coomber in their feature “Road Tested: Our Rides”. Read the feature here. |
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| Cervélo: Vroomen named Engineer of the Year in Netherlands |
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05-Nov-2009: Cervélo SA is pleased to announce that Gérard Vroomen, co-founder of Cervélo has been named the 2009 Engineer of the Year by The Royal Institute of Engineers (KIVI NIRIA) in the Netherlands.
KIVI NIRIA President Jan Dekker presented the award to Vroomen Tuesday night at a festive event in the Museon in The Hague. In his presentation he said that Vroomen had distinguished himself through a combination of personality, entrepreneurship and innovation. The jury cited his ability ‘to combine technical ingenuity with good business instincts and an above average dose of perseverance and guts.’
In addition to the award, Vroomen was also given a cheque for 20,000 Euro by the Van der Poel Charity Fund, to be used for a project of his choice that demonstrates how technology can contribute to a better world. The award itself is an original sculpture by well-known Dutch artist Annemarie Petri.
“I am honored to be recognized with this award,” said Gerard Vroomen, “and I share it with everybody at Vroomen.White.Design and of course especially Phil White. Since we started Cervélo in 1995 we have always made engineering the focus of our work, internally as well as when speaking with our customers. It is clear that without our engineering background, neither our products nor our company would have achieved the level of success it has.”
KIVI NIRIA instituted the annual Engineer of the Year award in 1993 as a way to convey the value KIVI NIRIA engineers provide to society. It also highlights the varied and attractive career prospects that the discipline offers, thus encouraging young students to choose engineering studies.
Vroomen was one of three nominees for this years’ award and succeeds the 2008 winner Saskia Rijtema. During the upcoming year he will act as the ambassador for KIVI NIRIA continuing to spread the message he has already effectively done with Cervélo – enjoy engineering. |
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| Cervélo: Macel takes fourth in Hawaii |
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| 11-Oct-2009: Tereza Macel capped off an incredible season with a hard-fought fourth place in the Ford Ironman World Championships in Kona, Hawaii, finishing behind three-time winner Chrissie Wellington, Miranda Carfrae and Virginia Berasategui. Earlier this season, Macel won both Ironman Lake Placid and Ironman Canada. Macel finished the World Championship race in an impressive 9:23:43 on an incredibly hot day on the big island. Congratulations Tereza!
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| Cervélo: Wins 2009 Kona Bike Count |
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11-Oct-2009: The results are in from the Triathlete Magazine bike count at the 2009 Ford Ironman World Championships in Kona, Hawaii. Cervélo topped the field again this year with a total of 462 bikes on the pier, followed by Scott with 109 and Specialized with 93. Thank you to all of our customers, and best of luck in the big race! For the full results, visit www.triathletemag.com.
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| Cervélo: Chris Ragsdale Wins Furnace Creek 508 |
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08-Oct-2009: Congratulations to Chris Ragsdale for his impressive win at the Furnace Creek 508 ultramarathon cycling race last weekend. The FC508 bills itself as “The Toughest 48 hours in Sport” with a race course that is 509.58 miles long and has a total elevation gain of over 35,000 feet, while crossing ten mountain passes, and stretching from Santa Clarita (just north of Los Angeles), across the Mojave Desert, through Death Valley, to Twenty Nine Palms. An already difficult event was made even more challenging this year by DNF-inducing winds gusting to 60mph+ (and not tailwinds, either!).
Chris powered his Cervélo R3 to an outstanding sub-30 hour finish time and a more than 30 minute margin of victory. Chris partners with Cervélo dealer Sammamish Valley Cycle, and SVC co-owner Mark Thomas witnessed the performance first hand from the crew van, calling it “Awesome, just awesome.”
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| Cervélo: Javier Gomez Wins LA Triathlon |
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| 06-Oct-2009: Spanish ITU triathlon star Javier Gomez – 2008 ITU World Champion, and silver medalist in the 2007 and 2009 World Championships – demonstrated that he’s also a major contender in the non-drafting triathlon circuit, winning the Kaiser Permanente Los Angeles Triathlon this weekend. Gomez emerged from the swim with 12 other frontrunners. Racing on a P3 (Gomez usually rides an S-series Cervélo for draft-legal ITU triathlons), Gomez remained in the top ten going into the run, and put forth the second-fastest run of the day to take the victory by 10 seconds over Great Britain’s Stuart Hayes. Congratulations, Javier!
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| Cervélo: SAS calls P4 “the fastest bike ever built” |
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| 01-Oct-2009: The European airline SAS featured the P4 on the Tech page in the September 2009 issue of its in-flight magazine, pointing out all the technical features of the bike, and calling it both “the fastest bike ever built” and “the fastest bike on earth”. See the article here.
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| Cervélo: Report: Bjorn Andersson Wins Savageman Triathlon |
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28-Sep-2009: Hi all, this past weekend I took part in the Savageman triathlon which surely is the toughest half ironman distance race around. The bike course features one climb with a 31% grade and numerous others up to 25% and while the run course isn't quite as bad it is constantlly climbing up and down as well so it's by no means easy either. Since my last update from Timberman 70.3 about a month ago training has been going well and my fitness level has been rising so I expected to be faster this time around than when I won the race last year. Unfortunately I caught some kind of virus on the flight over from Sweden a couple of days earlier and woke up with a fever the morning of the race so things didn't quite pan out the way I wanted. I ended up struggling throughout the day and was 6-7min off my splits from last year on both the bike and run so it was quite a ways off what I expected. To make matters worse I got stung by a wasp on the tongue during the race which only further enhanced the pain that this course already causes thanks to it's brutally hilly nature. Anyway, despite things not going super smooth I did manage to come off with the win in the end though world class duathlete Josh Beck got pretty close by the finish. It sure wasn't pretty but a win is a win after all.. Next up on the schedule is Augusta 70.3 this weekend so right now I'm doing what I can to get healthy enough to be on the start line for that.
Cheers
/Björn Andersson
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| Cervélo: Cervélo appoints Global Marketing Director |
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21-Sep-2009: Neuchâtel, Switzerland - Cervélo SA is pleased to announce the appointment of Clemens Zimmermann as Global Marketing Director.
The thirty-seven year old Zimmermann joins Cervélo after a twelve-year marketing career with the BMW Group at their worldwide headquarters in Munich. He takes over the position of Global Marketing Director from Cervélo co-founder Gerard Vroomen, who going forward will concentrate on strategic tasks.
During his tenure at BMW Clemens held a variety of progressively senior marketing and sales positions; beginning in 1997 as an in-house sales and marketing consultant. In 2001 he became Manager for MINI Marketing Planning & Brand Strategy, coordinating the planning of the worldwide brand and product re-launch that same year. For the next three years he served as the Personal Assistant to the Senior Vice President, BMW Group Marketing, before being promoted in 2005 to Senior Product Manager responsible for the all-new BMW X6 model line. His last assignment was as the Global Launch Manager for the BMW X6, where he was responsible for all central communications and the worldwide market introduction.
“While Cervélo is not a large “traditional” marketer, we connect with our customers in many different ways, from our Cervélo TestTeam to our éRide program and from our website to our retailers. We have felt for some time that we could do more for our customers in this regard, and Clemens has the experience and the energy to make that happen,” said Gerard Vroomen. “We’re ecstatic that Cervélo now has the ability to attract people of Clemens’ stature. His combination of skills will serve Cervélo well as we defy the bike industry trends and continue our rapid growth.”
"Being a keen cyclist since my teenage years, this new position is like a dream come true. Having the global responsibility for a premium brand represents a fantastic new opportunity,” said Clemens Zimmermann. “I consider Cervélo to be one of the most exciting brands in the bike business, with an impressive list of achievements in their short 14 year history. Cervélo occupies a positioning similar to the brands I was working on before: they are perceived as the thought and innovation leader at the top end of the market. In terms of translating technological advances into consumer marketing instruments, I can make a viable contribution to Cervélo’s continued growth. The fact that they have their own professional cycling team makes this position all the more fascinating.”
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