When GTH Laval opened its doors in 2011, they didn’t quite know where their experience would take them. Part of GTH sports, a group of bike shops in Quebec, the Laval location focused on pure high-end road bikes. The shop opened with an experienced mechanic crew and focused on offering the best build service possible. Already in that first year, things began to grow.

According to shop Manager Matt Guse, it wasn’t long after they had started up that a few triathletes started walking through the door. For the most part, these athletes were gearing up for Ironman Mont Tremblant. Having ridden Cervélo in the past during his road racing career, Matt knew exactly what was best for his new customers. “The choice was easy,” says Guse. “It was pretty obvious that these athletes were pretty serious, so we wanted to get them on the fastest set-up possible.”

With experienced mechanics already in place, the next step was to bring in the Guru Fit system to specialize in tri-specific fit. The shop has a lean and expert crew. With only six employees currently on staff, each is either an experienced mechanic or a trained fit specialist. GTH Laval is quickly becoming a destination for triathletes in the area.  

The GTH expertise was put to the test at the recent Montreal bike show: the crew packed up their fit station and brought it along. “We were presenting fit demos almost the whole time,” claims Matt. “I think athletes are pretty excited to hear that we want to make them more comfortable and faster at the same time. We don’t just look at one aspect of your fit, we look at everything.”  

The crew at GTH are looking forward to the future. “We hope to just keep the ball rolling and get a little bigger and better every year” says Matt. “We’re very fortunate that the tri community is so strong in Quebec. I hope we don’t get too busy though... I want to be able to make it up to Ironman Mont Tremblant to see some of my customers in action!”