Stories

Stories

Explore stories that give insight into our skilled staff and dealers, tour professional athletes and you, our everyday riders.

Fit for a Champion
Staff Stories

Fit for a Champion

“It’s not every day that you get to speak to a world champion. Conceptualizing and designing a custom graphic for a world champion’s bike? Even more incredible.” - Graphic Designer Tom Briggs.

October 01 2014 1 comment

Winning with heart
Athlete Stories

Winning with heart

A look at how Ramunas Navardauskas delivered a true team victory on stage 19 of the Tour de France.

October 01 2014 0 comments

Phil White and the Porsche Macan
Staff Stories

Phil White and the Porsche Macan

When Porsche introduced the new Macan, they wanted to tell a story of innovation and intensity. So they tracked down Cervélo co-founder Phil White.

August 06 2014 0 comments